Cartier: the forerunner in contemporary industrial architecture
HOROLOGY & ARCHITECTURE – 2nd manufacture : CARTIER
Cartier is considered the forerunner of a special type of industrial architecture deeply imbued with the brand culture and integrating all watchmaking crafts under one roof.
To see and to be seen
Both the 1992 Villeret-Saint-Imier unit by Jean Nouvel and the manufacture at Crêt-du-Locle have definitely left their mark. The building, features an oversized large glass façade with Cartier written on it allows the watchmaker to see and to be seen. That’s a true revolution in the field of horology. Even Alain Dominique Perrin, at the time CEO of the brand, was impressed by the interaction between technology and nature: the windows look onto the verdant surroundings and, at night, one can appreciate, spectacular openings particularly in the night, and, ultimately, a feeling of harmony given off by this building, an icon of modern horology.
Quoting the architect
Extension work on the site finished in 2007. A total of 3,000 m2 on four stories were created for the installation of all of the brand’s research and development departments.
Cartier, Usine de La Chaux-de-Fonds
The building in numbers
- Grounds area 33,225 m2
- Width of façade 90 m
- SIA volume 143,000 m3
- Stories 4
- Underground stories: 2
- Workstations available prior to extension 650
- Number of occupied work stations 1,100
- Underground parking spaces: 343
- Outside parking space: 9
This page is an extract from our page Horology and Architecture