Yesterday in Paris, took place the 40th edition of the famous Marathon of Paris. 57'000 runners, from 140 countries, this is the most important marathon after NYC marathon. TAG Heuer is Official Timekeeper of the race and is proud to be responsible for the accurate measurement of an individual’s Marathon time, the culmination and personal reward for months of training. TAG Heuer’s partnership with the Paris Marathon demonstrates the brand’s continued commitment to sports competition, and the shared values of those who undertake the enormous challenge of running 26.2 miles. A perfect link to the current advertising slogan #DontCrackUnderPressure. It is far more than a claim it is a mindset.

After New York City, Chicago, London, Berlin and Moscow marathons, this is the second time TAG Heuer partners with the Paris marathon.

For over 150 years, TAG Heuer has been involved with competitive sports. As Official Timekeeper and Official Watch of the 2016 Paris Marathon, TAG Heuer is delighted to support an elite event that attracts the world’s greatest long distance runners and an amateur fraternity that commits to an extraordinary challenge to raise money for good causes.

Jean-Claude Biver, CEO of TAG Heuer and President of the Watch Division of the LVMH Group said: "The Paris Marathon perfectly embodies the TAG Heuer mindset of mental fortitude, perseverance and inner strength. Running 42'195 kms requires resilience and willpower and TAG Heuer is thrilled to endorse an event that challenges athletes of all abilities to go beyond the limits of their normal physical endurance. Such ambition embodies the values we cherish at TAG Heuer – #DontCrackUnderPressure”