Ibiza. The birthplace of Electro Dance Music. In the magnificent TAG Heuer Villa Puig Redo, TAG Heuer launched the new AQUARACER Black Titanium watch, in the presence of Jean-Claude Biver, CEO of TAG Heuer and Chairman of the Watch Division of the LVMH Group, joined for this event by two star DJs, both ambassadors for the watch brand, David Guetta and Martin Garrix.

And what else links these two? #DontCrackUnderPressure is their motto. Ever since they started out in the ultra-competitive DJ scene, David Guetta and Martin Garrix have known what it is like to feel the pressure. They have always kept their focus. Like TAG Heuer, they keep moving forward, setting their own course, fuelled by the beat.

David and Martin often invite their millions of fans on social networks behind the scenes, giving them a glimpse of the intensity of their lives. They are not afraid of taking risks, and their presence on social media often shows how they are pushed to the very edge of their own limits. Without ever cracking under pressure.

Jean-Claude Biver issued this statement: "Both the logo and our philosophy recognise TAG Heuer as the "Swiss Avant-Garde watchmaker since 1860". This means that a link to the future and to younger generations is a necessary part of our DNA. I am very proud to have David Guetta and Martin Garrix as our ambassadors. They perfectly encapsulate the #DontCrackUnderPressure mindset and enable us to connect our brand to the youth of today, simply because they speak the same language."

Kicking off the 2016/2017 La Liga season with Official Timekeeper TAG Heuer

The press conference was followed by a fantastic surprise! 8 top footballers, living legends of La Liga, were waiting, jerseys in hand, for Jean-Claude Biver, David Guetta and Martin Garrix to take on a TAG Heuer Football Challenge against a giant target in the shape of the Carrera Heuer 01 chronograph, as a way of kicking off the forthcoming season.

Albert Luque, Michel Salgado, Joan Capdevila, Aitor Ocio, Fernando Morientes, Gaizka Mendieta, Marcos Senna et Fernando Sanz led them onto the pitch, with David Guetta and Martin Garrix in goal and Jean-Claude Biver as referee, for an impromptu match. A first, and a nice link for the composer of the EURO 2016 anthem, David Guetta.

TAG Heuer, a creative force defying convention through the "aesthetics, quality, accuracy and exclusivity of its products", has three pillars: Avant-garde (which has been driving us since we were founded more than 150 years ago), accessible luxury (proudly being both a benchmark and the industry leader in this throughout the world) and perceived quality (which must always be twice the value of the timepiece).

Youthful in spirit, and connected to the future, TAG Heuer does not wish to repeat the traditional art of watchmaking, but to keep it alive, active and ever-changing by incorporating elements which enrich it now and in the future.

An overview of the careers of the two DJs

Global superstar David Guetta is known for the vital role he played in bringing Electro Dance Music to the forefront of the current music scene. He is one of very few producers whose sound defines an era. David Guetta is not just a dance music icon, he is truly the icon of a generation. With over 10 million albums and 35 million singles sold across the world, he has one of the largest presences on social media, with more than 80 million fans in total, and he decided to join TAG Heuer as an international ambassador at the start of 2016.

DJ Martin Garrix is the young prodigy in the brand's family of ambassadors. Different, rebellious, with an infectious energy. In a word: a phenomenon. Born in the Netherlands, Martin is already a legend in the EDM world at just 20 years of age. He has already had more chart success and international collaborations to his name than most DJs twice his age! At age 8, Martin knew exactly what he wanted. He came to prominence with his remix of the Christina Aguilera hit Your Body. He then stormed the charts with the highly successful track Animals. With a UK #1 under his belt and reaching the Top Ten in eight other countries, Martin Garrix had arrived. The last three years have seen a raft of hits and impressive performances at the hottest dance clubs and festivals. Martin Garrix’s story is only just beginning.

TAG Heuer and football

Football is one of the fastest growing sports in the world; it is also the most popular with the younger generations, those with whom TAG Heuer is reconnecting today.

TAG Heuer entered the world of football in 2014, when Cristiano Ronaldo became the brand's international Ambassador. Since then, the brand has become the Official Timekeeper and Official Watch of the largest leagues and organisations across all continents.

Europe, North America, South America, Asia, Australia, the entire globe: in terms of geographical coverage, TAG Heuer has developed partnerships with La Liga in Spain, the German Bundesliga, the English Premier League, Major League Soccer (MLS) in the US with the Soccer Federation & Professional Referee Organization, the Copa America, the Chinese Super League, the International Champions Cup and the Australian national team, the Caltex Socceroos.