Swatch

The story of Swatch is the story of a revolution. In 1983, the unexpected appearance of an affordable, Swiss made, plastic (!!) watch turned the watch world upside down. Suddenly, a watch was much more than a way to measure time. It was a new language, a way to speak from the heart without words. A Swatch watch was an expression of joy, a provocative statement, a warm smile delivered with a flick of the wrist. Today, the revolution continues: Swatch talks, and everyone understands. It wasn’t always that way.

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Ice Cream Dreams: A Roundup of Summer’s Tastiest Pastel Timepieces

Brands are going all in for pastel hues, and we are here for it.

By Rhonda Riche

Off The Cuff: Timepieces Made to Be Worn Anywhere but the Wrist

If you love watches, why limit yourself to just wearing them on your wrists?

By Rhonda Riche

The Royal Pop Drop: Tales from the Launch of the Audemars Piguet x Swatch Collaboration

The Swatch x Audemars Piguet collaboration, the Royal Pop, went on sale this past Saturday, and everything about the rollout of this high-low fob watch seemed fun, until it wasn’t.

By Rhonda Riche

Vox Populi: What Real Collectors Think of the Swatch x Audemars Piguet Announcement

Watchonista spoke to seasoned collectors from the US, Europe, Asia, and the Middle East to capture something nobody has really explored yet: the collectors’ perspective on the Swatch x Audemars Piguet phenomenon before the reveal itself.

All articles

Ice Cream Dreams: A Roundup of Summer’s Tastiest Pastel Timepieces

Brands are going all in for pastel hues, and we are here for it.

By Rhonda Riche

Off The Cuff: Timepieces Made to Be Worn Anywhere but the Wrist

If you love watches, why limit yourself to just wearing them on your wrists?

By Rhonda Riche

The Royal Pop Drop: Tales from the Launch of the Audemars Piguet x Swatch Collaboration

The Swatch x Audemars Piguet collaboration, the Royal Pop, went on sale this past Saturday, and everything about the rollout of this high-low fob watch seemed fun, until it wasn’t.

By Rhonda Riche

Vox Populi: What Real Collectors Think of the Swatch x Audemars Piguet Announcement

Watchonista spoke to seasoned collectors from the US, Europe, Asia, and the Middle East to capture something nobody has really explored yet: the collectors’ perspective on the Swatch x Audemars Piguet phenomenon before the reveal itself.

The Beagle Has Landed: A Timeline of the Snoopy Watch

In honor of Snoopy and the Peanuts comic strip’s 75th anniversary this year, here are some of our favorite puppy’s horological adventures.

By Rhonda Riche

Heart-Shaped Box: Watches That Celebrate Love (Without Getting Too Sappy)

The heart wants what the heart wants, and in our case, the heart wants watches.

By Rhonda Riche

Chef’s Kiss: A Roundup of 8 Food-Related Watches for Thanksgiving

Since today is Thanksgiving in the United States, Watchonista wanted to give thanks for these eight appetizing timepieces.

By Rhonda Riche

Spooktacular: Five Frighteningly Affordable and Fun Watches Perfect for Halloween

For some of us, Halloween is every day. Here’s a roundup of the best everyday terror wearers.

By Rhonda Riche

Beyond the Hype: OMEGA & Sotheby’s Auction Special MoonSwatch “Suitcases” For Charity

The elusive MoonSwatch makes another splash. But this time, the story is less about consumer obsession and more about doing some good.

By Mike Espindle

Héron & Spinnaker: Indy Alternatives To The Blancpain X Swatch Scuba Fifty Fathoms

With the Swatch Group’s latest collab shining a light on fun, affordable dive watches, let’s also explore options from microbrands Spinnaker and Héron.

By Rhonda Riche

Thinking Inside The Box: Six Of The Best Square Watches

Late summer days are best spent laying on the grass, looking up at the clouds and pondering life’s big questions. Like, what are the best square watches?

By Rhonda Riche

Brilliance on a Budget: Colorful Timepieces for Under $100

Here are some wallet-friendly watches that will light your horologic fire this summer.

By Rhonda Riche

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