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From the outdoor-ready L.U.C and Alpine Eagle models to the refined L’Heure du Diamant models, the family-owned brand once again asserts its mastery of mechanics and materials.

This sporty collection continues to build on its horological strengths.

Panerai’s partnership with the Luna Rossa Prada Pirelli America’s Cup sailing team adds four new models to its catalog. And with the 37th offing of the races slated for this October in Barcelona, these new beauties will coast across the finish line just in time.

In a world where online articles are getting shorter, phone calls are nearly non-existent, and Instagram stories max out at 60 seconds, Cartier has chosen to take its time, which is a refreshing relief from the speed at which life is passing us by.

New dial colors and slimmer profiles refresh IWC’s celebrated dress watch.

Piaget has done it again! This time, the brand is marking its 150th anniversary with a model that celebrates Piaget’s legacy of developing ultra-thin calibres.

The Black Bay models for 2024 get some jubilee-worthy visual pop, travel-friendly functionality, and a bit of, well, shall we say, the golden touch to take the popular dive watch further along in the Tudor legacy.