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In 2013, the iconic Bvlgari Bvlgari joins the revivals and neo-vintage around a new collection promoting the emblematic force of the very first model while at the same time surrounding itself with fresh innovative lines, tints and materials.

Bulgari is a name synonymous with la dolce vita, the good life. Luminaries from the silver screen, such as Taylor and Hepburn, were huge fans of the glamourous brand from Italy. However, in recent times the brand has become an increasingly serious player within the world of haute horology.

So recognisable by its engraved inscriptions on the circumference of the bezel, the Bvlgari Bvlgari did not all of a sudden turn into an icon. Since 1975, and even before, the model travelled through fashions and carves out its own character.

No, it is not a crisis, it is rather a slow down! However, there is no need to panic since the first semester went well. In fact, it registered a 0.8% progression of turnovers.

For the 5th edition of Only Watch, Jaquet Droz creates The Loving Butterfly, a timekeeper concentrating its savoir-faire in the field of crafts together with the brand’s poetry.

Ever since the revival of mechanical horology, in less than forty years, small hands have become gold fingers, manual activities have been set up as fine crafts.

Aficionados made an icon of it and now 40 years on, Tudor resurrects the reference 7169 known simply as the "Montecarlo" with a new 2013 icon called the Heritage Chrono Blue. Its epic story meant that this summer hit deserved its own photo shoot.