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The next generation of watchmakers may well be upon us, and very soon, but that doesn’t mean they haven’t gotten a little help from the namesakes of generations past.

The Maison unveils a revolutionary new advancement in watchmaking alongside a version of the Carrera, leaving us positively starstruck.

Since its introduction in 2001, the Freak has worn a plethora of bold decorations and “costumes.” But none quite as sparklingly outstanding, and as scientifically awesome, as this Freak X that just debuted in Geneva.

Over the last ten years, the collection has produced many amazing objets d’art, including the just-unveiled Octo Finissimo Lee Ufan x Bvlgari. Here are six of our favorites.

Today, we’re not just celebrating the release of new models, but an entirely new brand joining the horological landscape.

Today, the Maison’s watchmaking team debuts two new models that bring even more of the lightness and durability of titanium to the Hermès H08’s ongoing story.

The moment we’ve all been waiting for is here—these are this year’s nominees for the GPHG 2025 edition.