Alto Art 01

A newcomer to the watchmaking world, ALTO stands out with its radical approach.
ALTO pushes back the limits of creativity and technicality in pieces where art and time come together to create a unique experience: wearing a genuine work of art on one’s wrist.
With its first model, ART 01, ALTO lays the foundation for a contemporary project that stands in stark contrast to a polished and standardised watchmaking industry.
A project that respects yet challenges the codes of an age-old art.
With its form inspired by the wedge design of 1970s concept cars, the ART 01 is arguably to watchmaking what brutalism is to architecture. It plays with light through its facets while its shape squares the polyhedron.
The ART 01 shows that it is possible to interweave extreme and antinomic elements into a coherent whole. ALTO’s radical design philosophy is translated into a sleek, ergonomic, and elegant watch.

The ART 01 also reflects ALTO’s concept of time. Time moves forward and marches on – no one can resist it.
Yet ALTO has again chosen to display its disruptive vision and break away from the established order. The ART 01 subtly reverses the traditional march of time, with a seconds hand that turns backwards.
A countdown. A contradiction. A counterpoint to established conventions.
That is for you to decide. Whatever the case, it is an invitation to the wearer to reflect on the meaning of time as it passes.

The ART 01 marks the beginning of ALTO’s watchmaking adventure.
An artistic adventure without limits.