Alto - watches & reviews

You have to go back to childhood to understand what motivated Thibaud Guittard for this project. With drawing as his favourite means of expression, his fascination with the shape and design of objects stimulated his imagination. Later, after studying business and marketing, it was his love of beautiful products that led him to his first job at Audemars Piguet, as marketing manager for the French market.

The influence of industrial design visionaries such as Giorgetto Giugiaro and Luca Bassani, combined with a fascination for the aspirational works of Olafur Eliasson, the musical universe of Daft Punk, and the cinema of Christopher Nolan, led to the maturing of an intuition, and then a certainty. Art in all its forms offers a unique perspective on time. Artists and their works wield significant influence over our perception of it.