The luxury Swiss watch brand, Ladoire Geneve has announced the signing of the 2-time Olympic champion in the women’s pole vault, Yelena Isinbaeva of Russia to a personal endorsement agreement.

“I am very excited to be a part of the Ladoire brand and working with Lionel Ladoire and his team in the future,” said Isinbaeva. “I have such a great emotion and feeling for what Ladoire is all about. Lionel is a very creative person and he brings his experience from sport and music together with his passion for luxury watches together in the Ladoire brand. So I really identify with the brand and their “Rock Your Time” trademark. They are about precision, high performance and no limits. And that is important to me as well in my performance as a professional athlete.”

Neither the endorsement agreement’s duration nor its financial details were released. Isinbaeva will be featured in the Mr. Ice collection for the remainder of this Summer 2012 season.