Chopard

Founded in 1860 by Louis-Ulysse Chopard in Sonvilier, Switzerland, Chopard began as a watchmaking workshop before moving to Geneva in 1937. Acquired by the Scheufele family in 1963, the Maison expanded its identity into jewellery, establishing Chopard as a distinguished name in both fine watchmaking and luxury craftsmanship.

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Novelties

Chopard Celebrates Its Happy Diamonds 50th Birthday with Heritage Models That Shine On

By Mike Espindle
Novelties, Watches and Wonders Geneva 2026

Chopard Presents a Flock of New Alpine Eagle Models at Watches and Wonders

The brand’s popular modern sports watch line saw some compelling additions during the Geneva show, including an edgy advancement in anti-magnetism that may point to the model’s soaring future.
By Mike Espindle
Novelties, Watches and Wonders Geneva 2026

The Chopard L.U.C Continues the Brand’s 30th Anniversary Celebration with Three New Models

Following the first commemorative tribute, we get a trio of L.U.C models honoring the dual anniversary.
By Cait Bazemore
In-depth

A “Coach Built” Timepiece: The Chopard Zagato Lab One Concept

A third collaboration between the already motorsports-friendly watch maison and one of the automotive world’s most renowned design operations seems like a promising, natural partnership. And simply put, the Chopard Zagato Lab One Concept overdelivers on that promise with some artful restraint.
By Mike Espindle
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Watches

Quick looks, features, stories, and much more

Alpine Eagle 41 XP TimeForArt 2026 Edition 3

Chopard

Mille Miglia Rosso Corsa

Chopard

L.U.C 1963 Heritage Chronograph

Chopard

L.U.C 1963 Heritage Regulator

Chopard

Happy Sport The First 33 mm

Chopard

Happy Sport The First 33 mm

Chopard

Happy Sport The First 33 mm

Chopard

Happy Sport The First 26 mm

Chopard

Happy Sport The First 26 mm

Chopard

Happy Sport The First 26 mm

Chopard
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Collections

Alpine Eagle

Collection

Happy Diamonds

Collection

Happy Sport

Collection

Imperiale

Collection

L.U.C

Collection

L'Heure du Diamant

Collection

Mille Miglia

Collection

All articles

Novelties

Chopard Celebrates Its Happy Diamonds 50th Birthday with Heritage Models That Shine On

By Mike Espindle
Novelties, Watches and Wonders Geneva 2026

Chopard Presents a Flock of New Alpine Eagle Models at Watches and Wonders

The brand’s popular modern sports watch line saw some compelling additions during the Geneva show, including an edgy advancement in anti-magnetism that may point to the model’s soaring future.
By Mike Espindle
Novelties, Watches and Wonders Geneva 2026

The Chopard L.U.C Continues the Brand’s 30th Anniversary Celebration with Three New Models

Following the first commemorative tribute, we get a trio of L.U.C models honoring the dual anniversary.
By Cait Bazemore
In-depth

A “Coach Built” Timepiece: The Chopard Zagato Lab One Concept

A third collaboration between the already motorsports-friendly watch maison and one of the automotive world’s most renowned design operations seems like a promising, natural partnership. And simply put, the Chopard Zagato Lab One Concept overdelivers on that promise with some artful restraint.
By Mike Espindle
Gift Guides

Hero Note: A Chopard Gift Guide to Help You Be a Hero This Valentine’s Day

Today, we bring you a few gift suggestions from our friends over at Chopard that are sure to save the day this February 14th.
By Barbara Palumbo
In-depth

Exclusive Video: The Beautiful Music of Chopard’s New L.U.C Grand Strike

The new L.U.C Grand Strike is not only an ode to the current state-of-the-art for chiming watches, but it’s also the most complicated watch Chopard has ever created. Watchonista’s Ash Longet recently met with Karl-Fritz Scheufele to catch the tune.
By Mike Espindle
Novelties

Lucky Chimes: Chopard Debuts the L.U.C Grand Strike at Dubai Watch Week

Not only is Chopard celebrating its 30th anniversary by unveiling one of the most complicated examples of auditory horology ever made, but the new L.U.C Grand Strike is also the most complicated watch the manufacture has ever made.
By Rhonda Riche
In-depth

The Magnificent Seven: Mixed Media Watches That Embody Artistic Expression

These mini masterpieces from Chopard, Czapek, Glashütte Original, Hermès, Hublot, Montblanc, and Patek Philippe are future classics.
By Rhonda Riche
A Closer Look

Summer Surprise: A Closer Look at Chopard’s Alpine Eagle 41 Beach Editions

Available in bright pink and blue tones, shall we compare these shimmering dials to a summer’s day?
By Rhonda Riche
In-depth

The Watchmaking Trends of 2025: Materials

While a wristwatch is, first and foremost, a mechanical instrument designed to display the time, it’s also a stylistic object that follows the evolving codes of design, ergonomics, and materials.
By Marco Gabella
Opinions, Watches and Wonders

Watchonista Staff Picks: Watches and Wonders Geneva 2025

Another Watches and Wonders has come and gone, and with only a few weeks to digest the hundreds of novelties presented at this year’s show, picking our favorite pieces was no easy feat. Luckily, Team Watchonista is always up for a good challenge.
By Watchonista
Novelties, Watches and Wonders

Watches and Wonders: Chopard Launches Five New High-Flying Versions of Its Alpine Eagle

The latest editions explore new colors, case materials, and complications.
By Rhonda Riche
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