Baume & Mercier Unveils Three Films On The Baumatic™ Clifton Collection

Press Release

Baume & Mercier Unveils Three Films On The Baumatic™ Clifton Collection

This trilogy portrays the day to day life of an architect and highlights three characteristics of the Clifton Baumatic™ collection which was launched at SIHH 2018: its design, power reserve and accuracy. The goal is to illustrate the life of an independent, creative, grounded man who is always on the move.

Part I: Design

The design and elegance of the Clifton Baumatic™ watches are reflected in the architect’s meticulous approach to his drawings.

Part II: Power Reserve

The man is in his studio drawing a contemporary extension for the building featured in the first film. It takes him five days to complete the work, a reference to the power reserve of the Clifton Baumatic™ watches (120 hours).

Part III: Accuracy

The architect prepares to present his final plan.

Clifton Baumatic™

Clifton Baumatic™ watches have a white or black porcelain-like dial with an understated, easy-to-read display. The dial features slender riveted hour-markers, slim lancet hands and an oversized date aperture at 3 o’clock. Topped with a domed sapphire crystal, the anthracite gray minute track follows the curves of the 40 mm polished/satin-finished steel case. Water-resistant to 50 meters, the timepiece has a transparent case back that reveals the new Baumatic™ BM12-1975A caliber, Baume & Mercier’s first in-house movement. This timepiece attaches to the wrist by means of a black, brown or navy alligator strap that fastens with a pin buckle. A five-row bracelet in polished/satin-finished steel featuring a triple folding buckle with security push-pieces is also available to complement this collection.

The Clifton Baumatic™ collection starts at $2,750.