Baume & Mercier Celebrates Clifton Club Collection at Wheels & Waves California, in Cayucos

Baume & Mercier Celebrates Clifton Club Collection at Wheels & Waves California, in Cayucos

In celebration of Baume & Mercier’s newly launched Clifton Club Collection, the Swiss watchmaking Maison was the official sponsor of the first annual Wheels & Waves California event held in Cayucos at the Swallow Creek Ranch.

Over the course of three days, attendees enjoyed a cultural experience on the coastline of San Luis Obispo County. Guests rode authentic Indian motorcycles and experienced a variety of races at the Santa Maria and Santa Margarita Raceways.

On this occasion, custom Baume & Mercier Clifton Club watches were awarded to race winners. Engraved on the case back of the Clifton Club Automatic model is a one-of-a-kind design commemorating each individual race – Super Hooligans, Vintage Class and Sprint Hero.

“We are thrilled to be a part of such a unique and cultural event,” said Alain Zimmermann, CEO of Baume & Mercier. “The partnership with Wheels & Waves is a fantastic way to celebrate Clifton Club and showcase our commitment to strengthening our presence in the sports segment, with a lighthearted approach.”

The spirit of Wheels & Waves embodies the true essence of the Clifton Club Collection: fair play, camaraderie, respect, friendship and designed for adventure. The Wheels & Waves sponsorship continues Baume & Mercier’s new connection to motorcycles’ universe recently announced with Indian Motorcycle Company.


Wheels & Waves California is a gathering by the sea for moto-culture influencers, and welcome designers, builders, manufacturers, artists, filmmakers, photographers, and personalities who are making an impact on the scene today. Wheels & Waves California is a private event connecting important people, who travel in their own circles that often intersect. Taking place in Cayucos CA, Wheels & Waves California is a bridge that connects the multi-faceted world of the motorcycle with skate and surf culture through philosophy, music and style. This one-of-a-kind event is organized by The Vintagent and the Southsiders MC to connect people in the moto-culture scene and share ideas, form new projects, and strengthen relationships with like-minded folks. Cayucos is a sleepy town with a great surf break, local skate park, dozens of roads, and a very mild climate. Wheels & Waves California is a powwow for disparate international groups with a shared dedication to acquired skills, speed and elegance in all things.

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