Rolex Re-Introduces the Pepsi and Root Beer GMT
After a triumphant drum procession, Baselworld 2018 opened its doors. Our first stop? Rolex and their new GMTs.
After weeks of teasing, Rolex introduced a slew of new GMT models to the world. Bringing back the iconic Blue and Red (aka Pepsi) bezel in stainless steel which Rolex has affectionately dubbed ‘Oystersteel’. The newest member to the GMT Master II family comes on a very retro-inspired jubilee bracelet. The BLNR (Batman) and Black bezel GMT were still a part of the collection, which debunks the rumors of their discontinuation.
One didn’t quite know what to expect from Rolex in 2018. Many predicted a Coke (Red/Black) bezel, alas, we didn’t get that wish granted but we were pleasantly surprised to see the Pepsi in stainless. Previously, this bezel combination was only available in the pricey white gold reference. In person the watch looks very chic and we’re looking forward to spending more time with it later in the week.
White Gold Pepsi GMT
Now that the Pepsi bezel has come to their stainless-steel collection, Rolex took the opportunity to update their white gold version. The watch has been refreshed with a new bright blue matte dial. Very sharp indeed!
Surprisingly, we didn’t see a price increase for the new models. The new Pepsi GMT in Oystersteel is priced at CHF 8,800, while the Root Beer models are priced at CHF 13,400 for the two-tone (Everose Rolesor) and CHF 35,000 for the solid Everose GMT.
(Photography by Liam O’Donnell)