24 Hours Later: The New H. Moser & Cie. x UNDEFEATED Streamliner Chronograph

At this point, there is no doubt in my mind that 2022 will go down for producing more unexpected (but very welcome) watch releases than any other in the past decade. And we’re only halfway through June!

When it comes to H. Moser & Cie., we shouldn’t be surprised when the brand announces a killer new collaboration. This time, the iconic independent brand has teamed up with UNDEFEATED, a Los Angeles-based street culture brand and sneaker boutique. Both brands embrace a minimalist aesthetic, an eye for detail, and a somewhat irreverent take on traditional marketing.

But what makes the H. Moser & Cie. Streamliner Chronograph UNDEFEATED so noteworthy is that it feels familiar and new while pushing the boundaries of what luxury means now.

H. Moser & Cie. has been in the watchmaking game since 1828, but the manufacture was reborn in April 2013, when Edouard Meylan became CEO. It didn’t take long for the brand to find its bailiwick through its passion for innovation – making the majority of its movement components (including the hairsprings and regulating organs) and supplying parts to partner companies.

Moser is also an independent brand, which means it’s free to innovate while selling and marketing its products. Take, for example, the brand’s collaboration with the style destination The Armoury from January.
 

The brands got together to create a pair of limited-edition dress watches inspired by solar eclipses earlier this year. Limited to only 56 pieces between the two models, the H. Moser x The Armoury Endeavour Small Seconds Total Eclipse was sold using a lottery system.

Or look back to 2021, when Moser teamed up with custom watch modifier Romaric André, a.k.a. Seconde/Seconde/, to create the playful Endeavour Centre Seconds X Seconde/Seconde/ – a watch that replaced the second hand with a stylized eraser that “rubbed out” the Moser logo.
 

These collaborations create a lot of buzz, and while some may even try to write them off as gimmicky, the actual timepieces meet the highest standards of horological excellence. It’s the way that H. Moser & Cie. communicates that breaks from convention. That brings us to the drip.

The Urban Dictionary defines “drip” as an adjective meaning something or someone has immense swag. And the H. Moser & Cie. Streamliner Chronograph UNDEFEATED certainly meets that definition, at least in part because of its collaboration with the very cool, LA-based lifestyle brand.
 

Of course, sneakerheads are also often big-time watch collectors. And the idea for this particular collaboration came from Eric Cheng, one of UNDEFEATED’s co-owners and an H. Moser collector.

As Cheng explained in the press release: “With its unconventional approach and philosophy, H. Moser & Cie. is a sort of UNDEFEATED of the watch industry. Two of its key strengths are that it is bold and ahead of its time. It’s a very inspiring brand.” So, when Cheng contacted Meylan, a new take on the manufacture’s Streamliner Chronograph was born.
 

It’s also important to note that the limited edition will also be accompanied by a capsule collection that includes an H. Moser & Cie. wall clock and a friends and family jacket developed exclusively by UNDEFEATED. These accessories acknowledge both brands’ highly active and engaged communities.