laurent picciotto

Video: SIHH 2019 Best Of Show - Laurent Picciotto

“Retailer” would be an inconsistent way to describe Laurent Picciotto. As his conviction towards disruptive and contemporary horological projects contributes to developing some of the best independent brands. Any revelations about the new MB&F? Even if he can talk about it, he won’t!

By Marco Gabella
Chairman & Executive Publisher

In 1988 Laurent Picciotto created Chronopassion, a pioneering watch shop in Paris dedicated to what makes collector interested: rare, unusual, and sometimes unique pieces — being probably one the earliest adopters of then small and today serious independents like MB&F or Urwerk. He continues today to highlights contemporary watch projects that have consistency and relevance like H. Moser, HYT, Ressence, and recently Singer Reimagined.

From the beginning, Picciotto has represented more established brands like Girard-Perregaux or Breguet and opened in 2007 the first boutique in the world fully dedicated to Hublot. Recently, he was one of the first to detect the potential of the Octo Finissimo collection by Bulgari.

Knowing the desires and expectations of Chronopassion’s loyal clientele, Laurent Picciotto selects some of his favorite novelties from SIHH 2019. His picks reflect his perception of the market and particularly from brands he was expecting a decisive path. He also tells us in exclusivity his sensation in discovering what MB&F will issue soon and presented only to some retailers.

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