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Video: The Origins Of The Omega Seamaster – Part 4 - The Untold Story Of The Seahorse Logo 

A logo is a trademark. It must summarize all of the attributes of a product or a brand. Its creation is seldom a linear process. It needs a clear vision, well-established values, creativity…and, sometimes, a dose of luck. Here is the untold story of the birth of one of the most recognized logos in the watch world.

By Benjamin Teisseire
Editor & Business Development

Omega possesses a clear, sober and precise logo as a brand: the famous Ω. But each collection bears its own particular logo as well. Contrary to popular belief, the Seamaster, the oldest Omega collection - which celebrates its 70th anniversary this year – was not the first one to be adorned with its logo.
 

The Origins Of The Seahorse

At that time, the simple idea of having several collections within a brand was not common at all. In 1948, when the Seamaster was born, the collection did not have any logo, apart from the OMEGA one, of course.
 

Early Omega Seamaster without Seahorse logo
Omega Seahorse logo

It wasn’t until 1952, with the launch of the Constellation, that OMEGA created its first collection logotype: the Geneva observatory cupola. Flagrant reference to the stars evoked in the name and to the astronomical precision. The idea sprouted that the initial Seamaster also required its particular identifying sign.
 

Omega Constellation logo © Omega SA

Then, in 1955, the Ladymatic was introduced…in turn adorned with her own design: a stylized star, brilliant and poetic like a woman. By the end of the '50s, the Seamaster still did not have its distinguishing mark. How did the majestic Seahorse land on its back? Its marine connotation and natural elegance are lya perfect match for the Seamaster’s features. Petros Protopapas, Omega’s International Brand Heritage Manager, reveals everything to Watchonista!
 

Vintage Omega Ladymatic advertising © Omega SA
Early Omega Railmaster advertising including Seahorse logo © Omega SA
Omega Seamaster caseback with Seahorse logo

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Bonus Video: But Why Is The Seamaster Logo On The Speedmaster?

By Watchonista
An age-old question, two iconic watches sharing the same caseback insignia. How did this come to be? Learn more.

Seamaster Week! Hands-On With Omega’s 1948 Seamaster Limited Editions

By Josh ShanksManaging Editor US
Watchonista’s dedicated “The Origins Of The Omega Seamaster” series has allowed our readers to re-discover the rich history of this very...

Video: The Origins Of The Omega Seamaster – Part 3 – The Genesis of Seamaster Design

By Benjamin TeisseireEditor & Business Development
Design is born from inspiration and from a clear vision of functionality. From its military heritage and a strong will to create the most versatile watch...

Video: The Origins Of The Omega Seamaster – Part 2 – The Early References

By Marco GabellaCo-Founder - Executive Publisher
In 1948, Omega celebrated their 100-year anniversary and launched an innovative collection, the Seamaster. By integrating all the technical advances acquired...

Video: The Origins Of The Omega Seamaster – Part 1 – Omega’s UK Military Watches

By Marco GabellaCo-Founder - Executive Publisher
If Omega was able to commercialize the Seamaster since 1948, it is mainly thanks to the experience acquired as a supplier of the allied forces. In part one...

Video: Introducing “The Origin Of The Omega Seamaster” Watchonista Series

By Marco GabellaCo-Founder - Executive Publisher
Through a series of videos, we will make you discover why the first 1948 Omega Seamaster was so ahead of its time. But before launching this saga, today, we...

The Origins Of The Omega Seamaster – Part 3 – The Genesis of Seamaster Design

The Origins Of The Omega Seamaster – Part 2 – The Early References

The Origins Of The Omega Seamaster – Part 1 – Omega’s UK Military Watches

Introducing “The Origin Of The Omega Seamaster” Watchonista Video Series