Parmigiani Fleurier Toric Chronograph Rattrapante
In-depth

The Toric is Back: CEO Guido Terreni Talks About the World of Parmigiani Fleurier at Watches and Wonders

Parmigiani Fleurier CEO Guido Terreni gives us a guided tour of the newly relaunched Toric collection.

By Ash Longet
PR & Business Development

A pivotal moment in Parmigiani Fleurier’s modern era unfolded at Watches and Wonders Geneva 2024 with the relaunch of the historical Toric collection. Luckily for you, dear reader, Guido Terreni, the brand’s CEO, sat down with us during the show to lead us through the novelties and elaborate on their strategic enhancements.

“We don’t need another watch on the market. There are plenty. So, if you do launch a new one, you need to have something to say,” Terreni remarked, encapsulating the essence of today’s watchmaking industry.
 

His statement made me wonder: What makes the new Toric Petite Seconde the ultimate men’s dress watch? And why have so many watch aficionados hailed this novelty as one of the stars of Watches and Wonders Geneva 2024?

You might find many answers in the video below.
 

(Photography by Pierre Vogel. Video by Johan Corminboeuf)

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THE NEW TORIC COLLECTION