Parmigiani Fleurier Toric Chronograph Rattrapante
The Toric is Back: CEO Guido Terreni Talks About the World of Parmigiani Fleurier at Watches and Wonders
Parmigiani Fleurier CEO Guido Terreni gives us a guided tour of the newly relaunched Toric collection.
By Ash Longet
PR & Business Development
A pivotal moment in Parmigiani Fleurier’s modern era unfolded at Watches and Wonders Geneva 2024 with the relaunch of the historical Toric collection. Luckily for you, dear reader, Guido Terreni, the brand’s CEO, sat down with us during the show to lead us through the novelties and elaborate on their strategic enhancements.
“We don’t need another watch on the market. There are plenty. So, if you do launch a new one, you need to have something to say,” Terreni remarked, encapsulating the essence of today’s watchmaking industry.
His statement made me wonder: What makes the new Toric Petite Seconde the ultimate men’s dress watch? And why have so many watch aficionados hailed this novelty as one of the stars of Watches and Wonders Geneva 2024?
You might find many answers in the video below.
(Photography by Pierre Vogel. Video by Johan Corminboeuf)
Good Sport: Parmigiani Fleurier’s New Tonda PF Sport Chronograph is a Timepiece for Purists
By Rhonda Riche
, Editor-At-Large
A master class in understated aesthetics, this tool watch upends the luxury playing field with its easy elegance.
Watches and Wonders: Parmigiani Fleurier Unveils a Revamped Toric Collection
By Henri Lee
, Contributor
A duo of luxuriously crafted three-handed models and a split-seconds chronograph revive Parmigiani’s famed dress watch line.
Watches and Wonders: Parmigiani Fleurier’s New Tonda PF Micro-Rotor No Date
By Mike Espindle
, Executive Editor
Parmigiani Fleurier brings timeless (or should we say, “date-less”) refinement to Geneva in the form of the brand’s new Tonda PF Micro-...
