House of Gucci: The Watches Of The Film And What’s Next For The Iconic Italian House

Luxury house Gucci is having a heck of a 100th birthday party. Practically every celebrity in the galaxy turned out to view the label’s Spring/Summer 2022 collection on the historic Hollywood Boulevard in November. And the film House of Gucci, directed by Ridley Scott and starring Lady Gaga and Adam Driver, turned out to be the campy holiday cinematic release we all needed.
 

And although this year, Gucci also introduced a high watchmaking collection made up of models from four other lines (GUCCI 25H, G-Timeless, Grip, and a High Jewelry piece), for us, the real stars are the timepieces.
 

So, we thought it be fun to look at the watches the protagonists of House of Gucci wear on their wrists.

The events of House of Gucci unfold during a turbulent time in the house’s history – the 1980s, a decade remembered for over-the-top status symbols and indulgence.
 

Other luxury labels had dabbled in horology (notably Dior by Bulova and Pierre Cardin by Jaeger), but Gucci had been in the timepiece game since 1972. Gucci’s most important innovation was to bring the brand’s in-house artistry to almost every element of their timepieces. And by leaning into Gucci’s famous signatures, such as the red and green “web” stripes and the interlocking double G motif, the brand made fashion watches trendy and exciting.
 

Thus, by the 1980s, the watch division was generating almost 18 percent of the luxury house’s profits.

The watches in Gucci’s 2021 GUCCI 25H collection feature the famous interlocking double Gs. And while, onscreen, Paolo Gucci, played by Jared Leto, comes off as a kind of buffoon with his “boof” catchphrase, we have Paolo to thank for designing this instantly recognizable logo.
 

The character can also be seen sporting a vintage gold watch with the red and green Gucci web stripe on the dial – probably a 3001m model.
 

In the film, Al Pacino, who chews the scenery as Aldo Gucci, the eldest son of brand founder Guccio Gucci, wears a Breguet Classique Moonphase.

While this gold watch looks like the kind of watch a high-powered fashion executive would wear in the 1980s, it is, in fact, another anachronism (it debuted in 2011).
 

Today, Gucci’s High Jewelry watch collection would Reggiani. The high watchmaking collection’s Lion Head watch, for example, is encrusted with precious stones, and if you swing the lion’s head open, a secret hardstone dial is revealed.
 

After all, like the Gucci family, we all have secrets.

The Gucci high watchmaking collection can be discovered by appointment at the Gucci’s first dedicated boutique at Place Vendôme, Paris.
 

For more information on the new high watchmaking collection, visit Gucci’s website.

(Images © Gucci, other sources mentioned)