The House Of Gucci Enters The World Of High Watchmaking

House of Gucci: The Watches Of The Film And What’s Next For The Iconic Italian House

Despite the Gucci family's on-the-record displeasure with the movie, Ridley Scott's House of Gucci certainly brings the horological goods!

By Rhonda Riche

Luxury house Gucci is having a heck of a 100th birthday party. Practically every celebrity in the galaxy turned out to view the label’s Spring/Summer 2022 collection on the historic Hollywood Boulevard in November. And the film House of Gucci, directed by Ridley Scott and starring Lady Gaga and Adam Driver, turned out to be the campy holiday cinematic release we all needed.

And although this year, Gucci also introduced a high watchmaking collection made up of models from four other lines (GUCCI 25H, G-Timeless, Grip, and a High Jewelry piece), for us, the real stars are the timepieces.

So, we thought it be fun to look at the watches the protagonists of House of Gucci wear on their wrists.

A Quick Primer

The events of House of Gucci unfold during a turbulent time in the house’s history – the 1980s, a decade remembered for over-the-top status symbols and indulgence.

Other luxury labels had dabbled in horology (notably Dior by Bulova and Pierre Cardin by Jaeger), but Gucci had been in the timepiece game since 1972. Gucci’s most important innovation was to bring the brand’s in-house artistry to almost every element of their timepieces. And by leaning into Gucci’s famous signatures, such as the red and green “web” stripes and the interlocking double G motif, the brand made fashion watches trendy and exciting.

Thus, by the 1980s, the watch division was generating almost 18 percent of the luxury house’s profits.

Maurizio Gucci (Adam Driver)

Helping spend those profits was Maurizio Gucci, played by Adam Driver in the movie. Specifically, the unfaithful Maurizio wears a Boucheron Épure watch with a 42mm pink gold case.

Like Maurizio, this timepiece is a little out of place, given that it wasn’t introduced until 2013. But in director Ridley Scott’s cinematic universe, recreating a mood is more important to the story than costuming anachronisms.

Paolo Gucci (Jared Leto)

The watches in Gucci’s 2021 GUCCI 25H collection feature the famous interlocking double Gs. And while, onscreen, Paolo Gucci, played by Jared Leto, comes off as a kind of buffoon with his “boof” catchphrase, we have Paolo to thank for designing this instantly recognizable logo.

The character can also be seen sporting a vintage gold watch with the red and green Gucci web stripe on the dial – probably a 3001m model.

Rodolfo Gucci (Jeremy Irons)

Another addition to the high watchmaking line is the Grip Sapphire, a jump-hour watch in a cushion-shaped case crafted almost entirely from sapphire crystal. Interestingly, the case shape and rubber band echo the architecture and strap of the Vacheron Constantin Overseas that Jeremy Irons (who plays aspiring actor/entrepreneur Rodolfo Gucci) wears in the film.

Although it is important to note that while the Overseas was first introduced in 1977, they didn’t come on rubber straps until 2006.

Aldo Gucci (Al Pacino)

In the film, Al Pacino, who chews the scenery as Aldo Gucci, the eldest son of brand founder Guccio Gucci, wears a Breguet Classique Moonphase.

While this gold watch looks like the kind of watch a high-powered fashion executive would wear in the 1980s, it is, in fact, another anachronism (it debuted in 2011).

Patrizia Reggiani (Lady Gaga)

At the center of the House of Gucci’s story is spurned wife and contract killer Patrizia Reggiani – the outsider who married into the Gucci dynasty.

At the time the movie takes place, Gucci’s watch offerings were quite conservative. While we don’t see a timepiece on Lady Gaga’s wrist in the film, we often see her Patrizia dripping in colorful jewels from Boucheron and Bulgari.

Today, Gucci’s High Jewelry watch collection would Reggiani. The high watchmaking collection’s Lion Head watch, for example, is encrusted with precious stones, and if you swing the lion’s head open, a secret hardstone dial is revealed.

After all, like the Gucci family, we all have secrets.

The Gucci high watchmaking collection can be discovered by appointment at the Gucci’s first dedicated boutique at Place Vendôme, Paris.

For more information on the new high watchmaking collection, visit Gucci’s website.

(Images © Gucci, other sources mentioned)

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