Lady Gaga and Tudor

Is Lady Gaga's Oscar Winning Song "Shallow" A Subtle Tudor Endorsement?

While she didn't wear a Tudor on the red carpet, there may be a subliminal reference hidden in her award-winning song "Shallow."

By Josh Shanks
Managing Editor US

When Tudor signed Lady Gaga as their first female brand ambassador back in 2017, many were left wondering where Tudor would go with this relationship. Gaga was already a household name at the time – and 2017 was a hallmark year in her career. She had just performed at the Super Bowl, released her fifth studio album 'Joanne', and even won a Golden Globe for her role in American Horror Story. 
 

Lady Gaga on the 91st Academy Awards Red Carpet (via Vanity Fair)

Lady Gaga and Tudor

Unlike her fellow Tudor ambassador David Beckham, Lady Gaga isn't really known for wearing watches. She doesn't wear them during performances, red carpets, interviews, and we didn't spot any Black Bays during her performance in 'A Star Is Born'. However, the exposure she provides for Tudor through their ad campaigns and YouTube channel (click HERE) is quite good.
 

Lady Gaga and Bradley Cooper in A Star Is Born

Tudor's flashy Lady Gaga ad campaign pairs her with the more masculine Black Bay collection.  The 36mm Black Bay does look great on Gaga, and the $2,850 price point certainly appeals to her millennial centric audience. As watch guys (and gals) we just wish Ms. Gaga would wear the timepieces outside of her photo and video shoots. 
 

Bradley Cooper and Lady Gaga (sans watch) arrive for the Venice Film Festival

While her fellow co-star (and IWC ambassador) Bradley Cooper religiously wears an IWC timepiece, Gaga prefers jewels. For the Oscars, she wore a $30 million dollar 128-carat Tiffany diamond. We know that Gaga is Born to Dare, but don't you think the Tudor Glamour collection would've looked great on the red carpet?
 

Tudor Black Bay 36

"Watches are diving" ?

Gaga's performance in 'A Star Is Born' was absolutely incredible and the film is certainly worthy of the recognition it's receiving. Cooper and Gaga's on-screen chemistry is so riveting that viewers (myself included) were left speechless. So when awards season rolled around, I wasn't at all surprised to see the film in contention. Beyond her impressive acting, Gaga's wrote multiple songs for the film, including today's topic "Shallow." 
 

Tudor Black Bay 58

Here's the point I'd like to raise. In the song "Shallow", after professing her love for the film's leading man 'Jack', Gaga makes a reference to diving. If you listen closely, it certainly sounds like she's saying "watches are diving." Is this a reference to Tudor's dive watches? Did Gaga sneak in this subliminal reference? What do you hear?

 

Gaga and Cooper in A Star Is Born

The song "Shallow" is about finding and "falling" in love. This is no small task – since throughout the film, Cooper's character 'Jack' makes things quite difficult for Gaga's 'Ally'. The horological question we have for this lyric is if Gaga is saying "watch as I dive in" or our favorite "watches are diving." Both involve the physical act of diving, but we prefer the second verse, so let's consult the experts.
 

Tudor Black Bay 58

The official lyrics from Sony indeed paint a different picture for this verse:

I'm off the deep end, watch as I dive in
I'll never meet the ground
Crash through the surface, where they can't hurt us
We're far from the shallow now

#sad, but as watch nerds, we can't help but wonder if Gaga is actually singing the song as intended, or slipping in this subtle reference to Tudor? There wouldn't be anything wrong if she did. In fact, it would only help to increase awareness for timepieces, especially to her audience in the coveted 18-30 demographic. For now, we'll just put "Shallow" on repeat and pretend that Gaga is singing about watchmaking.
 

Lady Gaga's Tudor campaign

(Watchonista photography by Liam O'Donnell )

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