Clock Works: Highlights from the Upcoming 2024 TimeForArt Auction
A joint venture between Phillips and the Swiss Institute, this annual event puts the “fun” back into fundraising.
We like to brag about our fortune-telling skills, but nobody needed a crystal ball to predict that Mojdeh Cutter would go on to accomplish great things when we included her on our first 30 Under 30ish List back in 2022.
Cutter is the Managing Director of TimeForArt – the first and only benefit watch auction to support contemporary art and artists. This event, to be held December 7th in New York City, is a joint venture between Phillips, the auction house we all know and love, and the Swiss Institute, which was founded by Swiss philanthropists to showcase the work of emerging artists from across the world.
Since the Swiss Institute and Phillips came together for the inaugural TimeForArt auction just two years ago, the charity has grown in prestige. With Cutter’s passion for art, horology, and philanthropy, she has helped collaborate with an ever-growing list of top watchmakers to develop a collection of incredible horological works of art.
That is why, today, we wanted to look at some of the most creative and expressive lots from this year’s curation.
Armin Strom x Franz Gertsch Mirrored Force Resonance Lapis Lazuli
Independent Swiss watch brand Armin Strom’s exclusive entry for TimeForArt 2024 is a tribute to the Swiss painter and printmaker Franz Gertsch (1930-2022) and his blue phase, during which Gertsch frequently employed pigments made from the semi-precious stone lapis lazuli.
For this watch, which is an adaptation of the brand’s Mirrored Force Resonance model, Armin Strom used lapis sourced from the same spot where Gertsch found his pigments. This luminous surface, paired with a super shiny 43mm stainless steel case, encapsulates Gertsch’s unique aesthetic.
Inside, Armin Strom’s Resonance complication shares the artist’s eye for detail. Two balance wheels synchronize and regulate each other to stabilize timekeeping and compensate for the effects of gravity and wrist movements. The wearer can also enjoy the kinetic spectacle of this movement through a display caseback.
Biver Automatique Echoes of this Moment
For its first contribution to TimeForArt, Biver has created a unique edition of its Automatique called “Echoes of this Moment.”
A collaboration with Swiss artist Guillaume Ehinger, this timepiece has a handcrafted dial based on a series of Ehinger’s abstract paintings. The white gold dial plate is hand-engraved and enameled to evoke the look of the surface of a lake. However, the beauty of this watch doesn’t occupy a singular plane.
Flip it over to observe a special version of the Calibre JCB-003, with its 22-karat gold micro-rotor bearing the watch’s name and the artist’s signature through its sapphire caseback. This artwork is comes in a 39mm stainless steel case, which is a first for the Automatique because it is usually encased in platinum or rose gold.
Breitling Navitimer B19 Chronograph 43 Perpetual Calendar 140th Anniversary TimeForArt Limited Edition
In ancient Greece, the arts — poetry, painting, and music — were intertwined. At the top of the list of miniaturized watch depictions of the heavens, the moon phase is the most lyrical and poetic of all complications, because it is a metaphor of the meaning of time itself.
The Breitling Navitimer B19 Chronograph 43 Perpetual Calendar 140th Anniversary is a modern distillation of these ancient ideals. Breitling was founded in 1884 and is celebrating its birthday with its first perpetual calendar chronograph movement with a moon phase — the Caliber B19.
This mechanism automatically adjusts for leap years and months of varying lengths, capable of running for nearly a century without needing a major adjustment. With an impressive 96-hour power reserve, this new caliber is a tribute to the brand's "140 Years of Firsts" celebrations.
The idea of flight is also powerfully poetic. The Navitimer was developed in 1952 for the Aircraft Owners and Pilots Association (AOPA). This aviation tool watch combines a chronograph with a circular slide rule to perform critical flight calculations on the go. The TimeForArt Limited Edition incorporates the signature slide rule with a green dial and black subdials.
The movement itself features a solid-gold rotor engraved with Breitling’s historic Montbrillant manufacture in La Chaux-de-Fonds, Switzerland, home to three generations of the Breitling family. It comes set on an alligator leather strap with an 18k gold folding buckle.
To extend the contemplative nature of this unique auction edition, the watch comes housed in an exclusive 140th Anniversary leather watch winder with a customizable range of 300 to 12,000 turns per day. It also includes a special edition of the Breitling: 140 Years in 140 Stories book published recently by Rizzoli.
Bulgari Octo Finissimo Chronograph GMT Sketch TimeForArt Edition
To celebrate its 140th anniversary, Bulgari produced a series of watches with dials illustrated with the movement, including the special edition Octo Finissimo Chronograph GMT Sketch, which features a cheeky, almost post-modern drawing of the automatic Manufacture movement.
This TimeForArt version features a 43mm satin-polished rose gold case with a slimness of 8.75mm. However, the dial design is not a completely faithful rendering of this calibre.
Instead, this auction piece blends the Octo Finissimo Chronograph GMT’s signature chronograph display (GMT at three o’clock, 30-minute counter at six o’clock, and small seconds at nine o’clock) with a balance represented between four and five o’clock, the emblematic column wheel at eight o’clock, and exquisite finishing details on the bridges and gears.
Chopard Alpine Eagle 41 XP TimeForArt Edition
Hot on the heels of its recent GPHG wins, Chopard is given another opportunity to showcase its savoir-faire with its Alpine Eagle 41 XP TimeForArt Edition.
In this take on the Alpine Eagle 41 XP, the Maison has introduced an intricate straw marquetry dial using artisanal expertise perfected by Chopard’s in-house decoration Artisans.
This technique, first introduced in the 17th century, turns each delicate fiber filament into a feathery shape, symbolizing nobility. These meticulously arranged strands are also an ode to NYC’s jazzy skyline.
Dennison Infinite Blue (Unique Piece for TimeForArt 2024)
For a hundred years, Dennison was a major, albeit low-profile, player in watchmaking, making cases for some of the world’s most distinguished brands, including Rolex, OMEGA, and Jaeger-LeCoultre.
And while every great work of art needs a frame, Dennison relaunched as a watch brand in October 2024, and the A.L.D. Infinite Blue up for grabs during TimeForArt represents the first watch in Dennison’s modern production run.
Featuring a stunning geometric blue textured and embossed dial and a cushion-shaped case in blue gold PVD that was inspired by Dennison cases of the 1940s, this one-of-a-kind piece represents the vision of renowned Swiss watch designer Emmanuel Gueit, who has collaborated on timepieces with Rolex, Piaget, and Audemars Piguet.
HYT S1 Titanium TimeForArt 2024 Unique Piece
For artists, the medium is often the message, and the S1 Titanium “TimeForArt 2024” lot from HYT is, in fact, a one-of-a-kind piece. However, the brand hints that it provides a peek into the future of the S1 Titanium collection.
HYT created this piece to showcase the balance of horological and visual art. The open-worked design of the HYT S1 Titanium “TimeForArt 2024” attracts the eye with its many delicate details, but the watch’s design lingers thanks to its inventive micro-engineering.
At the heart of this creation lies the calibre 501-CM. The absence of a dial offers a perfect view of its revolutionary movement. The fine sandblasted and brushed finishes and the black coating of the movement are much more contemporary than past models in the S1 family.
If you could compare this watch to an art movement, Futurism would be most aligned with the sight of its two bellows expanding and contracting to show the hours through a black fluid.
Massena LAB x Raul Pages Petrichor
One of the goals of the Swiss Institute is to promote up-and-coming artists, and Massena LAB is also in alignment with this mission in its support of rising watchmakers. The brand is not only an official sponsor of the TimeForArt auction but also a contributor of a pièce unique designed with Swiss independent watchmaker Raúl Pagès.
Called “Petrichor,” which describes the smell in the air when rain falls on dry soil, this 38.5mm stainless steel timepiece visually evokes a pleasant and nostalgic vibe through the dial’s warm sable hue and sunburst finish, which shifts in tone from umber to sandstone.
The Petrichor is powered by a proprietary calibre, the manually wound M690, designed for Massena LAB by Raúl Pagès. The movement, whose finishing features a high level of hand decoration, is visible through an exhibition caseback.
Speake Marin Promenade à New York
The Swiss Institute may have been founded by Swiss philanthropists, but it’s based in the Big Apple, a city celebrated for its dynamic art scene. Thus, it is fitting that Speake Marin’s TimeForArt offering, called “Promenade à New York,” is an exquisite homage to this capital of culture.
This unique piece, powered by the in-house self-winding SMA03, has a 42mm diameter round Piccadilly case in grade 5 polished and brushed titanium. It serves as the frame for a mother-of-pearl canvas decorated with a miniature cityscape of New York City, inspired by Speake Marin CEO Christelle Rosnoblet’s memories of long walks in Central Park on Sunday afternoons.
To learn more about the auction or to check out the rest of the lots, please visit the TimeForArt website.