Anonimo EPURATO Verde Natura

Press Release

Anonimo EPURATO Verde Natura

The trend is to go green, with green being the new black it would seem.

With a new hue and association, ANONIMO is unveiling with its new watch. Easily identifiable with the main identity marking of the brand clearly visible, this EPURATO offers a marriage of steel with a green that changes color depending on the light. Being presented in a more refined version, and as a tribute to Italian elegance, the dial and its leather strap feature nuances of this most natural of colors. The marriage reflects the care taken regarding aesthetics and the research into the diversity of materials.
 


Whether it is the colour of first trees or emeralds with their blue reflections used for the hand- decorated calfskin, green is the color most closely associated with nature and renewal, a nod to the latest addition to the ANONIMO collection. The originality of the matt color of the matt dial makes it possible for the colour to change from a fir tree green to slate gray depending on the reflections of the light. This green of hope, a go-between color par excellence, is a neutral point where the two lands of the origins of ANONIMO, and its heart, resonate.
 


Thanks to the new system that allows an interchangeability of the straps, the wearer can easily reinvent his style and therefore perfectly accessorise this new EPURATO. In an instant, the hues combine with the wearer’s wishes to allow Italy to express itself in perfect equilibrium. Crowned with a fluted bezel, the dial displays the time with an alternation of indexes and numbers, recalling the characteristic triangle reading of the brand. The internal timer and the date at 6 o’clock combine legibility and sobriety for this new line, which has been equipped with a Swiss Made automatic movement.
 


With a new ergonomic finesse and a size of 42mm, this sleek and eminently contemporary line can dress both male and female wrists. The pearled movement is endowed with a skeletonized weight and côtes de Genève decoration that can be seen through the glass base.

By leaning on the codes of Italian elegance, ANONIMO subtly plays with a case alternating between a bright satin-soft and polished steel, without losing anything of its aesthetic and exclusivity.

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By Benjamin TeisseireEditor & Business Development
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