The history of ANONIMO began in 1997 in the city of Florence. The brand was born out of a desire to preserve traditional watchmaking in Italy, at a time when companies in the sector were leaving the country. Founded by watchmaking enthusiasts, ANONIMO has made a name for itself in the uncompromising world of professional diving, particularly amongst the famous CNS (Coroperativa Nazionale Sommozzatori), by creating watches that combine robustness, functionality and elegance. In 2003, Dino Zei, a military engineer from Panerai, joined ANONIMO and developed the NAUTILO collection. In 2013, the brand moved to Switzerland, the cradle of horology, in order to benefit from a unique know-how, while maintaining a strong link with its Italian roots.
With their cushioned case, the ANONOMO collections are characterised by an atypical construction and dials that recall the ANONIMO signature A, symbolised by the position of the markers at 4, 8 and 12 o’clock. The MILITARE and NAUTILO lines feature sporty professional watches while the EPURATO collection offers pieces with an urban, elegant and sober character.