Zenith, creator of the El Primero movement in 1969, is teaming up with the famous British rock stars the Rolling Stones, with the launch of a new El Primero Chronomaster 1969.


The announcement was made on June 1st, by Jean-Claude Biver, Director of the LVMH Group Watch Division and Tom Bennett, Chief Executive Officer for Bravado, Universal Music Group’s global music merchandising division.The watch will be the first in a series of limited edition watches by Zenith.