Zenith And Farfetch Gear Up For Summer With An Exclusive Edition Of The DEFY Classic

Press Release

Zenith And Farfetch Gear Up For Summer With An Exclusive Edition Of The DEFY Classic

Marking the one-year anniversary of the first year since Zenith joined Farfetch, the leading global technology platform for the luxury fashion industry, the brand and platform have teamed up to produce an exclusive edition of the DEFY Classic with an inspired summer-ready look, limited to 25 pieces and available exclusively only on farfetch.com.

Edgy and instantly recognisable, the faceted DEFY Classic case, measuring 41mm in diameter, is made of gleaming white ceramic. With its mix of polished, satin-brushed and micro-blasted matt surfaces, the case amplifies the bold and retro-futuristic lines of the DEFY Classic.
 

Adding the perfect couture touch to the watch is the fashion-forward strap, crafted in white rubber with a nude colour insert featuring a shimmery satin effect. With its unmistakable avantgarde style, the DEFY Classic Farfetch edition will appeal to more than just seasoned watch lovers.
 

Visible through the open dial with a futuristic central star motif as well as the caseback, the DEFY Classic Farfetch Edition’s movement is a modern remake of Zenith’s staple automatic movement, the Elite. With a skeleton execution of the main plate, bridges and even the date wheel, the Elite calibre’s modernism extends beyond just aesthetics, featuring a silicon escape-wheel and lever offering precision at a frequency of 28,800 VpH (4 Hz). When fully wound, the automatic Elite movement provides a minimum power reserve of 50 hours.
 

Maxim de Turckheim, Farfetch Senior Development Manager – Watches said: "This collaboration with Zenith was born of a desire to create a timepiece that would truly resonate with our global customers. At Farfetch, we pride ourselves on having the strongest curation of luxury timepieces and this unique keepsake is testament to our commitment to this growing category. Our customers are looking for future heirlooms and this gender-neutral wristwatch captures that desire. This exclusive partnership is a perfect celebration of the first-year anniversary of Zenith being stocked on Farfetch.”
 

Said Julien Tornare, CEO, ZENITH: “Enhancing our online presence is a key element of ZENITH’s strategy going forward and our partnership with Farfetch is the ideal embodiment of this philosophy. As aware as we are of the importance of our proud tradition, we are equally excited about being part of this important initiative.”

About Farfetch

Farfetch Limited is the leading global technology platform for the luxury fashion industry. Founded in 2007 by José Neves for the love of fashion, and launched in 2008, Farfetch began as an e-commerce marketplace for luxury boutiques around the world. Today the Farfetch.com Marketplace connects customers in over 190 countries with items from more than 50 countries and over 1,000 of the world’s best brands, boutiques and department stores, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a single platform. Through its business units, which also include Farfetch Platform Solutions (incorporating Store of The Future and Farfetch Black & White Solutions), as well as Browns and Stadium Goods, Farfetch continues to invest in innovation and develop key technologies, business solutions, and services for the luxury fashion industry.