A swiss and english luxury lifestyle blog, where luxury is defined by time and freedom of choices. We call it Smart Luxury. An attitude and approach to life which enables us to be smart financially and gives us creative freedom.

What-to-Where was conceived and designed to gather and support today’s modern woman who like most of us, feel the pressure of society to excel in everything they undertake.

Virtual evasion, opportunity to dream, the naked truth, or simply informative. What-to-Where offers women a world created around them.

What-to-Where is specialised in the following domains: travel, beauty, well-being, fashion, gastronomy and recently toys for boys stolen by girls such as cars and watches. What-to-Where has frequently been referred to as the encyclopedia for the modern woman.