Visconti
The Brand Visconti has been for the last 25 years synonymous of fi ne writing instruments of extraordinary preciousness in history and technology. The company has been run since its beginnings by Dante Del Vecchio, true ‘deus ex machina’ of the creative dynamism that pervades all Visconti creations. It is the love for culture, the passion for the innovation, the development of ever more intricate systems that have turned Visconti pens into a desired and unmistakable status symbol - unwavering, exclusive, conceptual. The last few years have seen the company to expand more and more in the world and capitalize the brand name into new products. The 25 anniversary of Visconti, in 2013, has marked a great achievement with the acquisition of human resources, knowhow and machines from the Florentine tradition in watch making and the start of a new luxury time pieces collection. In the same villa where the company was founded a new department is now dedicated to high end watch making with the same creativity and innovation. The Visconti designer team of pens and watches are supported from the same great manufacturing expertise that make Visconti synonymous of Luxury Made in Florence. Passion, Art, Technology: values of the brand Passion is the deep knowledge of our work, a love that goes beyond the wall of business. It is the ability to create, judge and live the manufacturing as living part of the human being, a way of life. Art enters the stage when the pens and watches become emotion, just as the canvas ceases to be simple material by turning into painting. Art is when Visconti becomes capable, through it’s creations, of narrating a story just like the shooting machine for a fi lm director. Art and culture have always been the prerogatives of the city of Florence. Technology is the invention, the novelty, the patent. It is the ability to innovate , the change as opposed to the stillness, it is the courage to try and return into the game, but also to know how to manufacture a truly valuable high quality product. Leonardo Da Vinci is our mentor and the Visconti patents our testimonials. The Metaphor of the Bridge The bridge has been Visconti’s distinctive symbol for over fi fteen years: a strongly communicative symbol tightly bound to the principle of transcending the concept of a mere “product” in order to humanise that product and to link it to communication with an intensely intrinsic signifi cance.  All of Visconti’s creations are the bearers of a message, of a strongly symbolic story. The bridge is a wonderful metaphor, an arc joining two opposite banks, a smooth, fl owing line bringing those banks closer to one another. If man were a builder of bridges rather than a defender of borders, mankind would be a far happier and more advanced species. Bridges are plump and goodnatured, they repay you for your effort in reaching their brow with the beauty of the panorama that they offer you from that highpoint and with the effortless enjoyment of walking down their other side. The 4 Elements The most important natural elements, such as fi re, water, earth and air, have been a source of inspiration for man since time immemorial. In the ancient Greek tradition they were held to be the unchanging root of all things; in fact they were even deifi ed and endowed with a personality of their own and with their own free will, thus becoming the recipients of invocations, rituals, sacrifices and prayers. Visconti has taken its inspiration from these four root elements to forge its collection of timepieces. Fire Ancient tradition held this to be the purest of the four elements, a purity recognised even by the alchemists. When mankind succeeded in “dominating” fi re, he changed the world. Water In the pagan world, water was held to be the element of purification par excellence and its magic was considered to the primary element of life by almost every ancient civilisation and culture. It was thought of as a female element, its colour was blue, and it dominated the autumnal months of the year when rain soaks the earth. Earth In traditional physics the earth is the womb without which no life can exist. The earth is considered to be the female principle par excellence (in opposition to the Heavens, a male principle) and it is ceaselessly fertilised by fire, water and the infl uence of the stars. It has nurtured mankind since the dawn of time and it is moist and fertile, the features which fi rst prompted men to identify it as a female element. Air Air, a male element like fi re, played a crucial role in the tradition of magic because it is the medium in which a number of major transformations that also involve the elements of water and earth take place. Air was considered to be a fully-fl edged go-between linking the world above with the world below, partaking both of the former’s purity and of the latter’s impurity.