Vieren - watches & reviews

VIEREN was founded in Toronto in 2020 by next-generation watch entrepreneur, Jess Chow, to celebrate over 40 years of luxury watchmaking in her family. After building her career advising brands as a management consultant, she was ready to pursue her passion and start a business of her own when she turned 30. Chow’s direct access to a watchmaking studio in La-Chaux-de-Fonds, Switzerland allows VIEREN to design every bespoke component of their limited-edition collections in-house, and deliver the highest quality in Swiss craftsmanship.

Leading the brand’s creative direction is Sunny Fong – fashion designer of luxury womenswear label, VAWK and winner of Project Runway Canada – who has had his timeless designs on runways and red carpets around the world. The internationally acclaimed Canadian visionary brings his modernist style and focus on form, function, and fashion to VIEREN’s experimental timepieces.

Together, they are a new generation reinventing automatic watches to inspire people to power their time in style.