The new watches for 2011 are the fruit of a studied stylistic redefinition of the brand. They are the perfect embodiment of its resolutely modern and sophisticated identity, which is founded on a subtle balance between style and technical performance. TUDOR has become an icon of retro chic style, a seductive expression of form and function rooted in supreme reliability. This year, TUDOR again pays homage to its unique values and its six decade heritage by launching an updated version of the TUDOR HERITAGE ADVISOR model, one of the brand’s emblematic pieces.

The new TUDOR Heritage Advisor is the latest addition to the TUDOR Heritage line, which was launched in 2010 and draws its inspiration from the brand’s past, reinterpreting its most iconic models.

At the crossroads of style and technology, the 2011 Advisor is a modern version of the emblematic 1957 alarm watch and a true expression of TUDOR’s vintage spirit. Its movement is equipped with a mechanical alarm clock module, exclusively developed by TUDOR and featuring a perfectly uniform crisp clear sound.

With added modern flair, the new Advisor conserves the original shape and proportions of the middle case, lugs, and bezel, the familiar Dauphine hands and bevelled hour markers, as well as the characteristically shaped red alarm hand. The case diameter has been increased from 34 mm to 42 mm to suit today’s tastes. The disc at 3 o’clock indicates the status of the alarm power reserve. The alarm function is activated via a specially shaped pusher at 8 o’clock, and its ON/OFF indicator is displayed in a dial aperture at 9 o’clock. The date is indicated by a hand on the counter at 6 o’clock. The winding crown at 2 o’clock is engraved with the name ADVISOR and is used to set the alarm. The crown at 4 o’clock is delicately decorated with the TUDOR rose from the original dial and is used to access the winding, timesetting and date-changing functions.

The watch is fitted with either a vintage-size satin-finished three-piece link steel bracelet, or an alligator leather strap with a folding clasp and a new safety catch. For an added touch of elegance and refinement, the new Advisor also comes with an additional black fabric strap decorated with raised rows of interwoven satin. This retro chic strap represents the innovative nature of TUDOR. By uniting weaving and watchmaking for the first time, TUDOR showcases a traditional craft and brings a new dimension to the watch, expressing a style that is both unique and exceptionally comfortable to wear.