The 5,900-square-foot space is a striking balance of masculine and feminine, achieved through a mix of materials. Interior design touches include a gilded panel featuring Louis Comfort Tiffany’s delicate Wisteria pattern, white Calacatta Oro and green Nassoua marble flooring and Tiffany Blue amazonite stone lamps. 

The store’s grand entrance area is punctuated by a magnificent hand-leafed chandelier by New York-based artist Michele Oka Doner.

The store’s opening will coincide with the introduction of a new watch collection, a milestone in Tiffany’s watchmaking history in which Geneva played a major role. In 1868, Tiffany opened a branch at 10 Grand Quai only a few yards away from the new Geneva store location, and in 1874 built a factory for the manufacture of watches. Housed in the beautiful new store, Tiffany’s latest collection will affirm its great tradition of craftsmanship in the watch capital of the world. 

The Bridal Salon follows the design scheme of the Fine Jewellery Salon, with bleached and cerused oak walls and panels covered in cream velvet. Visitors can enjoy stunning views of Lake Geneva and the Jet d’Eau Fountain.

To mark the opening of the Geneva store, the legendary Tiffany Diamond will travel from its home in New York and be on display from 18 June to 10 July.