The 220-square-meter space features a Private Selling Room and a dedicated Bridal Salon where customers can sip champagne while browsing Tiffany jewellery designs.

The new store will feature exclusive designs from the Tiffany T collection: a black cutout cuff and a ring in sterling silver. These pieces will be available until 31 August, 2015 only at Selfridges London.

The store’s wood flooring is inlaid with yellow, red, blue and green stones in faceted patterns. The idea of refraction of light through coloured gems is a prominent motif reflected in the space’s architecture and material. 

The walls of the new space are unique among Tiffany stores. Zigzagged wood panels are inlaid with brass and stainless steel trim, velvets, stones, straw-marquetry and cast coloured glass that evokes faceted gems.

The new store will feature exclusive designs from the Tiffany T collection: a black cutout cuff and a ring in sterling silver. These pieces will be available until 31 August, 2015 only at Selfridges London.

Boutique Tiffany & Co.
400 Oxford Street
London W1A 1AB