An exciting union between two dominant forces in sports happened in Privé Luxury Club. 

The event was attended by friends from the Media as well as Players and Officials of the PBA. The champion team, San Miguel Beermen also graced the party coming from a historical win of starting the finals with 0-3 and coming back and taking charge during the last games of the finals forcing the winning result of 7-6 . 

Mr. Romain Cans, Area Sales Director of TAG Heuer, opened the program with a welcome speech detailing the partnership between the Philippine Basketball Association. During the night, the deal was officially sealed and a TAG Heuer clock was turned over to PBA's President /CEO, Mr. Robert Non, and Commissioner, Mr. Chito Narvasa.

To make the event more exciting, Mr. June Mar Fajardo was awarded a TAG Heuer Aquaracer Chronograph (CAY1110.BA0925) for embodying the DontCrackUnderPressure attittude - having been injured during the semifinals, missing half of the finals, and only coming back to play on game 5 to help propel his team to win the championship.

 With the Don’t Crack Under Pressure campaign, TAG Heuer makes its own rules, chooses its own part, never compromises and never cracks under pressure. With the PBA on board, we are guaranteed that this partnership will strengthen the brand’s unbreakable determination to highlight the best of both worlds and inspire more people to push past their limits and excel in their chosen fields.