TAG Heuer triumphs again at the watch of the year award ceremony!

TAG Heuer triumphs again at the watch of the year award ceremony!

The Carrera Mikropendulum and MikropendulumS won the Special "Coup de Coeur" prize.

On 25 October 2013, during the prestigious Watch of the Year evening organized by the Ringier Group in Geneva, TAG Heuer was acclaimed by an audience of over 450 personalities from the world of watchmaking and from communications. The Carrera Mikropendulum and MikropendulumS were awarded the best watches of the year by the public.

Forever at the forefront of Haute Horlogerie, TAG Heuer doubled down at this year's Baselworld watch fair by unveiling the world’s first magnetic chronograph accurate to 1/100th of a second and the world's first double magnetic tourbillon.
Like all models in the Mikro range, these exceptional timepieces both feature a dual chain: one for the watch and one for the chronograph.

The Mikropendulum is regulated by a classic spring balance oscillating at 28,800 vibrations per hour (4 Hz ) for setting the time and a magnetic pendulum clocked at 360,000 vibrations per hour (50 Hz), which allows the chronograph to be accurate to 1/100th of a second.



The MikropendulumS, presented at BaselWorld as a concept piece, consists of a double tourbillon inspired by the MikrotourbillonS, which TAG Heuer unveiled in 2012. Each tourbillon has its own pendulum: the watch beats at a frequency of 12 Hz and the chronograph at 50 Hz.


"We are very proud of this achievement and very honored to have won this award tonight," said Stéphane Linder, CEO and president of the brand.

"We have won many awards over the years, including the Aiguille d’Or at the Grand Prix d’Horlogerie in Geneva in 2012, but it's always a great feeling to see the hard work of our teams of engineers and watchmakers recognized and rewarded.”

"We are extremely grateful and thank the Montres Passion jury for recognizing this breakthrough," said Stéphane Linder. "It is above all a shared conviction that has won this award today, a slightly crazy wager and a collective determination to push back the limits of mechanical watchmaking.”