TAG Heuer starts building its fourth Manufacture

TAG Heuer starts building its fourth Manufacture

Only a few months after the acquisition of ArteCad and less than 3 years after opening its movement manufactures in La Chaux de Fonds and Cornol, TAG Heuer continues its ambitious industrial integration process by building a new Avant-Garde manufacture in Chevenez, Canton of Jura, Switzerland.

In presence of the local representatives, Messieurs Michel Baconat, Mayor of  Haute-Ajoie and Michel Probst, Ministre de l'Economie et de la Coopération du canton du Jura,  as well as Jean-Daniel Pache, President of the Swiss Watchmaking Federation and Jack Heuer, Jean-Christophe Babin virtually  layed the first stone by scealing a Calibre 1887 movement into a concrete block that will serve as a decor in the future Manufacture's entrance. The construction of the 2,400 square meters facility will last 18 months. 

Key components of the TAG Heuer mechanical chronographs will be produced and finished, as well as assembled in the new Chevenez manufacture as early as end of 2013. In total, over 100 new jobs will be created and the site as a whole will employ over 150 staff. The mechanical movement component production currently based at the Cortech facility in Cornol will be transferred to the new Chevenez site, enabling TAG Heuer to allow Cortech to concentrate on case production while significantly increasing capacity. 
 
Swiss media have relayed the news on TV, radio and print: