Pursuing its worldwide retail development, TAG HEUER announced, on Sunday 1st December, the opening of a new flagship in PARIS. The boutique is Located 104, Avenue Des Champs Elysées, alongside prestigious neighbors and at the heart of the more visited street in the world, with 300 000 visitors per day!

With an outstanding and contemporary facade, mixing glass and marble on a historical building, the window scenography presents an exceptional magnifying glass crafted with a hyper realistic treatment.

An invitation to come closer, to discover all product lines, from timepieces, including the exceptional Haute Horlogerie series, to lifestyle accessories through eye wear and communication instruments, in a 120 Square meters retail area.

The Champs Elysées boutique has set a new worldwide benchmark for TAG Heuer boutique network.