On Monday, we  introduced to our fans on Facebook the TAG Heuer FORMULA 1 Chronograph (42mm) Black and Red Bezel, a stylish quartz movement chronograph with black titanium carbide-coated steel fixed bezel and an eye-catching red aluminum ring which will be available at TAG Heuer retailers worldwide in April 2012. 

The picture of this great timepiece has been widely acclaimed : More than 3000 likes from the fans, 234 comments and not less than 300 shares... Ans it is still increasing. This general craze is an additional proof that the TAG Heuer Formula 1 Serie has what it takes to be once again a business success worlwide. 

Two weeks ago, during the Time for Rebels Exhibition in Geneva, TAG Heuer has launched its 18 completely new editions of the Formula 1. Inspired by high-performance Formula 1 automotive technology, the TAG Heuer Formula 1 is the definitive casual watch — bold case, balanced colors and design, yet unpretentious, functional and super tough, with all the specific characteristics of a professional TAG Heuer sports watch. Launched in 1986 and entirely revamped in 2004, the Formula 1 was the favorite watch of F1 legends like Ayrton Senna, Alain Prost, David Coulthard, Kimi Räikkönen and Fernando Alonso.

It is one of TAG Heuer’s most successful lines to date, due to high-grade components and the versatility of the design, and once again the TAG Heuer Formula 1 proves itself a born star on the social media platform, Facebook. 

Congratulations to the Marketing Team for their new TAG Heuer Formula 1 serie!