Brand Ambassador Shah Rukh Khan launches the latest TAG Heuer Carrera 1887 Elegance series

 

On the occasion of the brand completing a decade of operations in India, TAG Heuer at a press conference in Mumbai at Taj Lands End, on 6^th August 2012, announced the renewal of its association with brand ambassador Shah Rukh Khan. Having completed nine years of his affiliation with TAG Heuer, this renewal marks a remarkable journey of growth and evolution for both the brand as well as the brand ambassador. Having only a handful of point of sale in just two cities in 2003, TAG Heuer is now present in more than 92 point of sale across 27 cities and 7 exclusive boutiques based in New Delhi, Mumbai, Bangalore and Chennai. Besides being an integral part of the ad campaigns, Shah Rukh Khan made TAG Heuer a special part of his films as well while growing from strength to strength as the King of Bollywood, the highlight being the SRK Monaco 69 Limited Edition launched by TAG Heuer in the film Don. 

 

On this special occasion, Franck Dardenne, General Manager TAG Heuer India and brand ambassador Shah Rukh Khan launched the latest TAG Heuer ‘Carrera 1887 Elegance’ collection, which is the most significant product launch for the brand in 2012.

 

Motor racing has always been the inspiration of the Carrera series, but watchmaking savoir-faire has driven it forward. The Carrera Calibre 1887 Chronograph is the most recent example of its avant-garde position. This movement is TAG Heuer’s first high-volume fully integrated column-wheel chronograph movement produced in-house featuring 50-hour power reserve, vibrating 28’800 times per hour and made of 320 components. 

This new Carrera 1887 collection will be seen in the latest print campaign of TAG Heuer, which was revealed on the same occasion. 

Photographed by Ace Photographer Atul Kasbekar, this is Shah Rukh Khan’s fourth print campaign with TAG Heuer – the first three being in 2003, 2006 and 2009. In 2010 he also shot for the brand’s first India television advertising campaign. 

 

In line with its innovative theme for the year “Time for Rebels”, TAG Heuer shot the new ad campaign worldwide to capture the Beautiful Rebel in Brand Ambassadors Leonardo Di Caprio, Maria Sharapova and Shah Rukh Khan. 

 

To celebrate this special relationship, TAG Heuer along with Atul Kasbekar presented brand ambassador Shah Rukh Khan with a memento, capturing all the four print campaigns from 2003 till date. 

 

Brand Ambassador Shah Rukh Khan commented, “TAG Heuer and I have grown together and it is personally a very special association for me. It’s been a fantastic journey with TAG Heuer and hope to continue achieving more milestones going forward. It’s really a great feeling to be part of four print campaigns of TAG Heuer and a special India TVC. The concept of this new campaign which is ‘beautiful rebels’ has a gentleness to it yet it has the toughness of TAG Heuer, which is what appeals to me the most.” 

 

Franck Dardenne – General Manager, TAG Heuer India said

"Shah Rukh Khan has been THE face of TAG Heuer in India since 2003. The fit is perfect; we speak about "beautiful rebels", we stand for "strength and beauty"; Shah Rukh Khan corresponds perfectly. Look at those past mottos on the advertising visuals; "what are you made of?", "history begins every morning"; I am amazed seeing the perfect fit of our watches, TAG Heuer and Shah Rukh Khan. It is the case on visuals, it is the case in life; beyond an ambassador, he is a genuine friend of the Brand!"