Moscow TAG Heuer's Art of Manufacturing event: the hottest ticket in town!
Moscow TAG Heuer's Art of Manufacturing event: the hottest ticket in town!
On March 18th, TAG Heuer presented its magnificent exhibition of Art of Manufacturing in the historical building of the Central Telegraph. This new and hottest event location in Moscow close to the Red Square was the ideal to convey the TAG’s message of innovation and tradition, avant-garde and heritage, as it was repeatedly commented by the exclusive guests, including top Moscow socialistes, and art celebrities.
TAG Heuer's CEO Stephane Linder and Oleg Kaydalov, new General Manager of TAG Heuer Russia shared the brand’s latest news and invited the guests to experience TAG Heuer's manufacturing know how through the exhibitioin of haute-horlogerie, in-house movements and historical pieces as well as a stunning artistic performance by top gymnasts. The musical part of the event was mastered by celebrity DJ Vitaly Kozak. After greetings from Jack Heuer extended by video, the guests were also invited to discover TAG Heuer's Carrera series - that celebrated in 2013 its 50th anniversary - and even try on museum timepieces.
The event was hosted by Andrei Malakhov - Russia's most famour TV anchorman and big fan of TAG Heuer Communication Instruments (cell phones), and Yulia Snigir, friend of the brand and one of the most popular and elegant Russian actresses (Die Hard).
Among the guest there were many chief editors of glossy, business print and digital press, film, show-biz and sports celebrities and socialites, namely: famous Olympic champion in figure skating Adelina Sotnikova, football player Yuri Zhirkov, fashion designer Victoria Gazinskaya, fashion icon Evelina Khromchenko, VJ Avrora, actors Andrey Tchadov and Anatoly Belyi, acresses Anastasia Zadorozhnaya, Ksenia Kutepova, Lyubov Tolkalina and many others…
Press coverage of this stunning event extends to all Russian society columns as the hottest event in town. Additional product coverage is expected in the upcomin days.