TAG Heuer has collabored with renowned fashion illustrator, Megan Hess, in celebration of the recent ambassador partnership between TAG Heuer and the most disruptive ‘It Girl’ of the moment Cara Delevingne.

Fashion enthusiasts, tourists and locals enjoyed watching Megan draw live outside the iconic TAG Heuer Sydney Flagship Store - corner of Pitt and Market Street. With only a few hours to complete a giant portrait of Cara Delevingne, Megan brought the “#DontCrackUnderPressure” campaign to life.

The original print of Cara Delevingne will be offered next week to one lucky competition winner.

Cara is a true path-breaker who, like TAG Heuer, pushes past conventions and limits with creativity and passion, and never cracks under pressure. She perfectly embodies the core values of the Swiss luxury watch brand.

“I am delighted to welcome Cara into the TAG Heuer family,” said Jean-Claude Biver, CEO of TAG Heuer and President of the Watch Division LVMH Group. “The TAG Heuer family is not just an idea, it is a team, with true team spirit. We needed someone disruptive yet elegant like Cara to open our minds to the brashness and boldness of today’s youth. TAG Heuer has set its sights on “it-ness”, and Cara is just the person to help us get there. Thank you for joining the team, Cara, and welcome aboard!”

About Megan Hess

The timeless glamour of Megan Hess’ illustrations is what continually draws the likes of high- fashion brands around the world, from Dior, Louis Vuitton to Fendi, Vanity Fair, The Ritz Hotel and other icons of the luxury world. Megan’s original pieces of art have varied in scale from the size of a postage stamp to the expanse of an entire building. Her work has appeared on the bottom of luxury swimming pools in Dubai and on the walls of some of the most coveted fashion houses around the world.