Studio Underd0g Pink Lem0nade

Why can’t horology be a little bit more playful from time to time? In an industry that typically takes itself very seriously, Studio Underd0g offers a fresh perspective.

Let’s set the scene. It’s 1945 and the British Ministry of Defence has just tasked Studio Underd0g to make an accurate and reliable timepiece to be used by the armed forces in World War II.

…The savvy among you may have realised that the above didn’t really happen, but the design process did start based on this theoretical brief!

Studio Underd0g has used current-day machining techniques and materials to create a sandwich dial like no other. The base dial features seven layers of custom-made Super-LumiNova pigment. Mounted on top of the base dial, is a 1mm sapphire disc, atop which the branding, minute track and Arabic numerals are printed. Once these two dials are affixed to one another via two slotted headed pins, it creates a chunky dial with real depth. 

In daylight, the printing details appear to float, casting a shadow on the lower base dial. As the watch moves around in relation to the light source, the shadows move accordingly. This results in a dynamic and ever-changing appearance. 

In darkness, the printing details are backlit by the bright Super-LumiNova base dial and appear to be totally disconnected from any surface. Pretty trippy!