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On this monumental birthday, the Maison offers modern interpretations of a watchmaking classic.

With dials inspired by the texture of premium silk, these new Seiko Presage models will appeal to horological sensualists.

Eleven young watchmakers from France, Switzerland, and Belgium unveiled visionary creations in La Chaux-de-Fonds, redefining how time is perceived through technical innovation, artistic craftsmanship, and creative storytelling.

While heavily influenced by the mid-century futurism of its 1976 Digitrend driving watch, the new Amida Digitrend OSII Black, launching today, makes a gorgeous case for the continued relevance of outstanding “space age” timepiece design.

The creator of the groundbreaking time-telling-plus object from MB&F gives us an in-depth account of his creative process, his futuristic inspirations, and the very real-world challenges he faced.

Not only did the opening present a superb opportunity for a second look at the esteemed watchmaker’s latest novelties, but the location itself also gives us insight into the Maison’s respect for important architecture and its delightfully unexpected retail approach.