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We are only a few days away from the international watch community gathering in Geneva to celebrate watchmaking, and there’s little doubt that we’ve all missed our old haunts. But what if I shared with you some lesser-known (but still trendy) spots within the “Peace Capital” that you shouldn’t miss while rushing between appointments? I promise: It will be everything but watches!

In his latest book, The Business of Time: A Global History of the Watch Industry, Pierre-Yves Donzé looks at how the dynamics of watch production have changed over the last 170 years and makes a controversial argument: “The Swiss watch industry no longer exists.”