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It wasn’t only the sports apparel brands, such as Nike and Adidas, that embraced the fact that Paris was hosting the 2024 Olympics, but luxury fashion, jewelry, and watch brands, such as Chanel, also got in on the game by introducing a collection of high jewelry and watches aptly named the Haute Joaillerie Sport collection.

Before watches became accurate timekeepers, they were elaborately artful and expensive objets d’art that expressed the wealth and taste of their owners.