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Claude Sfeir of Lebanon, is an important collector, but also a gemologist and jeweler. Difficult to miss Mr. Sfeir during auctions... Watchonista had to interview such a "serial" watch collector on his relationship with the iconic Rolex Daytona.

An analysis of his work reveals an invisible connection between meditation and time. He lives and breathes attentiveness, patience, instantaneity and appropriate action. His opus is imbued with an almost mystical ambience.

We pay well-deserved tribute to the self-effacing  master watchmaker from La Chaux-de-Fonds . A lifetime dedicated to producing exceptional clocks and timepieces, enhancing  the prestige of his hometown and contributing to the universal knowledge of horology.

There is a small horological workshop on 1, Via di Torre Argentina, a stone’s throw from the Piazza Navona in Rome. Its name is Marconi Orologeria d’epoca, restauro e vendita and it can easily go unnoticed by the inattentive passer-by. Let’s take a look…

As the Rolex Daytona is probably one of the most iconic watch ever, it was important to share some experiences and testimonials from very special people to understand the reasons of this passion. For this reason we wished to include very briefs interviews of collectors, auctioneers, journalists, designers, and more...

This timepiece, a favourite already in 2012, is continuing its breakthrough discreetly and igniting even more interest. Bit by bit, Union Horlogère is ingeniously introducing the watches of the Collection 1901 onto the markets.