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The official inauguration of the brand’s new store in Zurich was the occasion to update the great jeweler’s new target markets policy.

It is said that some maisons referee the market. Rolex certainly set the tone with the release of new watches from the Cellini collection.

From 12th June to 13th July, the planet will be buzzing due to the performances of football players at the 2014 World Cup in Brazil. Watchmakers, however, intend to score their own goals.

After examining it closely, we come to the conclusion that this timepiece, like most high quality products, is the sum of shared know-how, which can only be achieved through teamwork.