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Seduction and dreams: the key to selling

At a time when Swiss timepieces are beautiful and technical, what could retailers use to help clients choose their watches? The answer is simple: a bit of talent and passion!
By Eric Othenin-Girard

Audi Sport Limited Edition

Oris

Cockpit B50

Breitling

Bulgari and watchmaking – Manufacture: mastering ultra-complicated watches

At the turn of the 21st century, Bulgari started an incredible race for verticalization. Here are the highlights of a visit to Le Sentier.
By Joel Grandjean
Opinions

De Bethune Dream Watch 5.2

THE DESTRUCTURED HOURS : DE BETHUNE WATCHES The hundreds of watches produced in their workshops each year are proof of the quintessence of their watchmaking skills and of the artistic expression of the two founders, who are fond of rare art objects.
By Vincent Daveau

TAG Heuer Formula 1 Calibre 16 Automatic Chronograph

TAG Heuer

Chapter Two Classique White Gold

Maîtres du Temps

Chapter Two Classique Red Gold

Maîtres du Temps

Hautlence: ten years of passion for exceptional pieces

The brand's friends gather in Neuchâtel for a party.It was also an occasion to present the new ambassador, soccer player and actor Eric Cantona, and an anniversary piece, the Invictus Chronographe Edition Limitée Morphos.
By Vincent Daveau

EMC ALTIN

Urwerk