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The Greatest of All Time’s G.O.A.Ts.

The second phase of Longines’ artful re-imagining of its classic Master Collection arrives today, and it leverages even more of the maison’s watchmaking expertise, as well as its notably elegant cadre of brand ambassadors.

Today, Omega debuts a raft of collection extensions to its smaller Speedmaster line, speaking to heritage and authenticity, of course, but also to the Speedy’s inherent flexibility and divergent customer appeal.

Some sunny financial results in challenging watch times, a hot new locale to experience timepieces and fine cars, and a “watch-y” ray of solar energy from the Rocky Mountains cap off the recent news to help you become a more-informed watch-lover. You’re gonna need shades.