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In family celebrations or friends’ catch-ups, there is always a party crasher who sneaks in from out of nowhere. In the same way, this watch is wrapped around my wrist without warning.

Ever since he took up his post in September 2015, Corum's new CEO has shown unrelenting enthusiasm for finding new directions for the brand. Davide Traxler loves to leave the beaten path, just as he did when he established a partnership between the Bubble and the French rap star Booba. He also listens to his markets with care when he receives positive signals for his choices.

The brand's strategy for 2017 follows three main lines – introducing four new Laureato models, publishing a book about the brand’s 225 years of history, and celebrating the 150th anniversary of the three-bridge tourbillon. Here is our interview with Antonio Calce.