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      The Watchonista Academy: Our Staff Favorites from the GPHG 2026 Finalists, Part II

      By Watchonista
    • Events

      Watchonista Presents: Live Coverage of the GPHG 2026 Awards Ceremony

      As a media partner of the Grand Prix d’Horlogerie de Genève (GPHG) since its inaugural edition in 2001, Watchonista will be broadcasting the highly anticipated GPHG 2025 awards ceremony live on November 13, 2025, at 6:00 PM (Swiss time).
      By Watchonista
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      All Hands: G-SHOCK is Launching the All-New, All-Analog 2500 Series

      By Rhonda Riche
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The Mirrored Force Resonance Ice Blue

Video
In-depth

Tiffany Time: A Look at the Storied New York Maison’s Horological History

It’s been a big year for the jeweler’s timepiece division, which we thought warranted a look back at its historic watches.
By Rhonda Riche
Novelties

Summer “White” Done Right: Parmigiani Fleurier Gives Us the Off-White Watch We Never Knew We Needed

The latest Tonda PF Sport Chronograph is rendered in sandstone, making it the perfect off-white watch to take you from summer to ski season.
By Cait Bazemore

Parmigiani Fleurier Tonda PF Sport Chronograph Sandstone

Parmigiani Fleurier
Novelties

On The Edge: A First Look at the Ulysse Nardin Blast [Free Wheel Maillechort]

With this newly announced Blast, Ulysse Nardin has combined its award-winning flying tourbillon with its revolutionary Anchor Constant Escapement and given it the “living metal” treatment.
By Rhonda Riche

Ulysse Nardin Blast [Free Wheel Maillechort]

Ulysse Nardin
Auction

Marteau & Co Aims to Shake Up the Auction Scene for Independent Watchmakers

The recent announcement of a new online auction platform dedicated to independent watchmaking with a deceptively simple financial model caused some hubbub in the collector/auction world. A few weeks into the process, we caught up with the auction house’s co-founder, Arthur Touchot, to find out more.
By Mike Espindle

King Seiko brand story video

Video

King Seiko VANAC Promotion video full

Video
In-depth

Don’t Sleep on Armitron: The Easily Accessible U.S. Brand Turns 50, and It is Just Getting Started

Between its storied history and recent rebrand, this affordable timepiece company isn’t going anywhere anytime soon. But make no mistake, this is not your father’s Armitron watch.
By Barbara Palumbo

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