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By exploring a few carefully chosen associations in the polo world, Jaeger-LeCoultre takes this iconic model with its Art Deco aesthetic and functional design straight back to the roots where it belongs. In this article, I am initiated into polo, follow in the footsteps of the Reverso and the Argentine bootmaker, Casa Fagliano, and discover a touch of old-world England…

They don’t follow celebrities and don’t care about stories. If you thought millennials were a difficult generation to reach, just wait until you hear about what’s on the horizon.